Chamber University: Google Analytics

Google Analytics Class
 
 
How can you make strategic decisions about your website if you don’t have all the information?
 
This Chamber University class is intended to help you gain a better understanding of the analytics insights available to you through Google Analytics and Google Webmaster Tools.  These are free web-based tools provided by Google that can help unlock the potential of your business website.  Learn more about where your website traffic is coming from geographically, what days of the week, and what websites are sending you traffic?  Better understand how different parts of your website are performing, and which parts are not performing well.  Measure goals and conversions.  Make educated decisions on content development based on real data.  Measure the impact of your social media efforts and email campaigns… All through a very powerful set of analytics analytic tools that are free to use!
 
This class will cover the basics of Google Analytics and Google Webmaster Tools and how you can better understand what’s really going on with your website.
 
DATE:  Wednesday, August 12, 2015
TIME:  11:30 AM-1:30 PM
LOCATION:  Quail Summit, 5102 Parrish Street Extension
COST:  $20 includes class and lunch
 
Register by August 4^th online, call 585-394-4400, or email Elisha Everson at eeverson@canandaiguachamber.com.  Cancellations after August 4  will be invoiced.
 
About the Presenter: 
Wendy K. Emerson, Director of Digital Marketing - equaTEK Interactive.
Wendy K. Emerson is a 25 year marketing veteran with a focus in the digital marketing space including search engine optimization, web usability and design, ecommerce marketing, social media strategy and content development, web analytics and insights, and email marketing. Her vertical experience spans medical, finance, automotive/motorsports, manufacturing, insurance, healthcare, optical, dot-com and marketing analytics.  She joined equaTEK Interactive in December of 2014.